Date of publication: 2017-09-02 18:52
So let’s pretend your teacher has assigned a persuasive essay. You, having just arrived to class from an expensive visit to your chiropractor, set down your 55-pound backpack and decide to write an essay persuading your school to abandon physical textbooks in favor of all-digital class materials.
The persuasive technique of pathos relates to the emotional, or sympathetic appeal. Speakers and writers use pathos to garner sympathy from an audience. In addition, successful writers engenders the target emotions from the audience, be it pity, anger, or regret.
Strategy 6 — Show that you have good character by establishing your own credibility: “As a busy and studious college student, I carry all 95 pounds of my books to and from class each day.” (You smart cookie, you.)
“Ethos” refers to one’s own character, image or reputation in the eyes of an audience. We see ethos in action all the time. Politicians, for instance, rely heavily on ethical appeals and will toot their own horns relentlessly to establish themselves as trustworthy, credible individuals.
Facebook fan pages can be started by anyone. Lady Gaga may have fifty different fan pages, and each page may contain duplicate 89 fans. 89 The fan page argument is probably not very sound (even though it seems logical).
The persuasive technique of ethos relates to ethics. For the ethical appeal, writers or speakers want to convince the audience that they are a credible source. Audiences listen to and believe people whom they believe are ethical. Some authors are experts in their topic, so they have credibility all ready. For the rest of us, we must convince the audience. We do this by proving our character or our reliability.
If you’ve ever seen one of Sarah McLachlan’s ASPCA commercials and now tear up every time you hear “Angel” in passing, you 8767 ve experienced the power of the pathetic appeal.
Are you feeling more confident in your ability to channel Aristotle’s three modes of persuasion in your next essay in order to sway your audience to see things your way?
Pathos accesses the emotions and deeply held beliefs of the audience to draw them into the subject matter. Pathos often makes audiences feel like they have a personal stake in the information being provided and is often the catalyst that drives them into action.